Microsoft is the world leader in Customer Relationship Management (CRM) for good reasons. For one thing, Microsoft CRM Services enable your sales staff to manage customer relations as part of Microsoft Outlook – in other words, with software your employees already know how to use. All of your customers’ data and communications – emails, contact information, appointments, and tasks – are in one place, so that your sales reps can do sales and not waste their time with administration. Microsoft Outlook is already the leading customer communication tool worldwide. What Microsoft Dynamics CRM does is extend Microsoft Outlook’s reach by making it a tool for managing all customers’ information – lead information, sales call information, marketing pitches, and so on – together in one central place which your marketing and sales staff can access instantly from anywhere there is an Internet connection. The right information is directed to the right people at the right time, no matter where they are.
Additionally, Microsoft CRM integration includes Microsoft Excel capability, so that spreadsheet analysis can instantly be brought to bear on business decision-making. Microsoft Excel is a powerful tool which turns raw data into analyzable information – dynamic snapshots and views – which Microsoft Dynamics CRM permits you to share with all your staff. These dynamic views allow you to understand quickly and easily how making this or that change can immediately benefit your business. Microsoft Dynamics CRM also integrates smoothly with the Microsoft SQL server, which enables you to create comprehensive data reports necessary for making business decisions.
Microsoft Dynamics CRM relieves your staff of all the mundane but vital data storage and processing routines which keep your business humming. It automates time consuming, repetitive work; it warns your staff of pending customer issues so that orders and customer requests can never be misplaced or forgotten and it can automatically send necessary email messages to your customers and employees. Notify selected customers of special offers and services with the included marketing automation module, which builds lead and customer lists; develops market campaigns which target specific customers; and measures the results of your marketing strategy. Microsoft Dynamics CRM can be customized to fit in with your existing business practices so that forms, customer views, and relationship links can be created or modified easily without the need for complicated programming.
Moreover, companies which opt for Microsoft CRM SaaS can not only eliminate all programming, but also the need to install and run Microsoft Dynamics CRM on its own computer. This can be the smartest, most cost-effective option for smaller businesses, since it alleviates the bother of software maintenance, support, and ongoing operation as well as reducing the upfront expense of software purchase, installation, and modification. The Software as a Service provider handles all the details including training your employees for a fixed, low monthly fee, and your business can be up and running Microsoft Dynamics CRM immediately.